It was like some sort of sitcom. The doorbell rang. I answered it in my pajamas. The mailman asked me to sign on the dotted line. And, next thing I knew, I was looking at these.
In Over My Head
Etsy.
Need I say more?
Easy peezy, right? Open an Etsy shop for The Sparrow Fund this weekend where we can sell the jewelry from Mary in Kenya. I’ll put pics of the stuff on there, some description of the jewelry, Mary, and our nonprofit. Totally easy.
Hours later…not so easy.
See Etsy has all sorts of Dos and Don’ts for stores that are a collaborative effort (rather than me simply selling things I made myself only) and for stores claiming to sell things for a charity (guess a lot of people have used that claim falsely as a marketing ploy…geesh). So, okay, gotta read all the rules and make sure we’re good to go.
Then, gotta write up a profile and our own store policies and procedures and a welcome announcement and shipping and payment info and a message to buyers at checkout…oh my. Starting to feel a bit overwhelmed.
I started loading pics on there — one of the jewelry and a few from Mary. Thought that was cool. Spent a good bit of time figuring out what to write in the description. Then, I realized I had to name each piece. Just putting “Paper Bead Bracelet in Red” wasn’t going to cut it. So, I got creative…which I confess was sorta fun…until I realized I have a lot to post and my creativity tank is getting a bit more shallow with each post.
But, as I was still loading some items, I made a sale! Oooo…fun! My very first sale — for the Living Water in Kenya bracelet! (Told you I was naming creatively) Okay, feeling encouraged to keep going.
Several hours later, got 30 items posted and ready for more buyers…but barely any page views happening.
So, I decide to message a handful of “etsy store experts” who volunteer to help new shops by taking a look at their shop and giving feedback, etc. Couldn’t hurt, right?
Oh, boy.
Love your pictures. Your pictures with the wood background aren’t doing anything for your pieces; use a light background. Like the pictures of the women. Don’t use the pictures of the women; customers want to see the jewelry only and more of it. The jewelry market on etsy is saturated; do more to stand out. Prices are good. Prices are too low. Love your artsy titles. Redo your titles to be more descriptive. Explain your organization better and why these African women have anything to do with you. Your descriptions are good. Love what you’re doing. Good luck.
Took all they said seriously — they’ve sold thousands of items between them. So, more hours today were spent taking more pictures on a light background — and, honestly, I think I like the wood background better. And, edit and write more and edit more.
This will get easier, right?
Anyone got any creative names for the pieces I have pictured in this post? There might be something in it for you if you come up with good ones…
www.thesparrowfund.etsy.com — send it to your mom, your kids’ swim coach and piano teacher, write it on a post-it for your neighbors, leave it on a napkin for your waitress when you go out to eat…I don’t care who you give it to, but spread the word. I’ve got lots of these to sell…and more coming!
Oh, and click on these links. If you are a blog stalker (do I have any of those?), click them both once a day. Higher rankings on those lists bring more people by, and I’m resorting to drawing strangers in just to get them to see this jewelry…and possibly name it for me…before they BUY IT. Think of it as your little virtual post-it to a neighbor…
The hatching of The Sparrow Fund
In the midst of that, we were fortunate to be cared for and counseled by professionals in adoption from CHOP. They didn’t have all the answers as you can read in our referral story–but that is what made our referral story the very special one that God had planned for us, one that clearly confirmed His hand. These doctors and specialists have been an awesome resource for us from helping us look closely at the files of children we thought may be our child, to providing counsel to us via skype when we were frantic in China when Lydia became very sick, to giving her assessments and making sure we were doing all we could for her after we got home, to connecting us with the specialists we needed for her individual needs, to providing us support in our attachment process via email and phone calls, to simply encouraging us when they felt we needed some encouragement. I may be their biggest fan.
This past fall, Mark told me about an idea he had for starting a nonprofit to give grants to families so that they could experience this type of support. As full as my plate was already, I felt my heart leap at the idea. We did not know of anyone offering grants for this purpose. There was a need. And, ideas starting spilling out about how we could meet it and how God could use these efforts for significant Kingdom work.
We adopted because we felt God’s call to do so. We wanted to grow our family, and we both felt like God called us to this journey. We didn’t set out to do more than that. But, we came home from China as changed people. I cannot explain it any other way really. The heart of our family beats for the children around the world and for supporting families who feel called to bring them home.
We united with a few kindred spirits and stepped out again onto unfamiliar paths. And, so The Sparrow Fund was born.
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Come read my husband’s words about The Sparrow Fund here. And, go to the facebook page and “like” it.
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In support of the work that The Sparrow Fund is doing and to help get that work rolling, the following retailers have very generously agreed to donate to The Sparrow Fund 10% of their total sales during the entire month of May! (They totally rock.) Please visit these retailers’ sites and plan what you will buy come May (I’ve got my eyes on a few goodies myself!) and personally thank them for supporting adoption and the work of The Sparrow Fund!
Head over to WAGI to be moved
You have got to hop over to We Are Grafted In today and read this post. Please do–and leave a comment there to share how it affects your heart and your thoughts today.